The RTX 3090 is Nvidia’s 3000 series flagship. It takes the crown as the fastest consumer graphics card money can buy. Nvidia’s new Ampere architecture, which supersedes Turing, offers both improved power efficiency and performance. The 3090 features 10,496 CUDA cores and 328 Tensor cores, it has a base clock of 1.4 GHz boosting to 1.7 GHz, 24 GB of memory and a power draw of 350 W. The 3090 offers more than double the memory and beats the previous generation’s flagship RTX 2080 Ti significantly in terms of effective speed. That said, the 3090 also comes with a hefty $1,500 price tag. Professional users, such as game developers, that can make use of 24 GB of memory, may find value in the 3090. Regular users should be wary of the hype around 8k gaming. High end gamers ought to consider the 3080 which offers comparable gaming performance for less than half the money. In terms of real world performance, Nvidia’s 3000 series has more or less put AMD’s Radeon group in checkmate. Nonetheless, AMD’s marketers are capable of delivering elaborate BS albeit whilst struggling to keep a straight face. Their marketing infrastructure outsold Intel in the CPU market despite a 15% performance deficit. Without an appropriate social media marketing strategy, Nvidia will probably lose considerable market share, for all the wrong reasons. ^{[Sep '20 GPUPro]}

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