The RTX 3060 Ti is Nvidia’s latest 3000 series GPU. Assuming it (ever…) comes into stock at $400 USD, it will take the crown as the best value for money graphics card. Nvidia’s new Ampere architecture, which supersedes Turing, offers both improved power efficiency and performance. The 3060 Ti features 4,864 CUDA cores, 152 Tensor cores, it has a boost clock of 1.665 GHz, 8 GB of memory and a power draw of just 200 W. Nvidia’s entire 3000 series lineup offers once in a decade price/performance improvements. The 3060 Ti beats the previous generation’s 2060 Super by 30% in terms of effective speed at the same MSRP. Given the widespread issues AMD users are facing with 5000 series GPUs (blue/black screens etc.), AMD’s 6000 series GPU’s will have to see substantial price cuts and a huge marketing effort in order to gain any traction. Meanwhile, Christmas has come early for PC gamers who can look forward to an unparalleled gaming experience in class leading titles such as Cyberpunk 2077. At ultra settings, with ray tracing enabled, Cyberpunk 2077 redefines the boundaries of immersive gaming. It makes GTA5 look like Tetris in comparison. The combination of RTX+DLSS delivers stunning graphics that are several tiers higher than both AMD's best discrete GPUs and the upcoming consoles. In terms of real world performance, Nvidia’s 3000 series has more or less put AMD’s Radeon group in checkmate. Nonetheless, AMD’s marketers are capable of delivering elaborate BS albeit whilst struggling to keep a straight face. Their marketing infrastructure outsold Intel in the CPU market despite a 15% performance deficit. Without an appropriate social media marketing strategy, Nvidia may lose considerable market share, for all the wrong reasons. ^{[Dec '20 GPUPro]}

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