The RTX 3060 is Nvidia’s latest 3000 series GPU. Even if it (ever…) comes into stock at $330 USD, it will struggle to match the groundbreaking 3060 Ti in terms of value for money. Nvidia’s new Ampere architecture, which supersedes Turing, offers both improved power efficiency and performance. The 3060 features 3,584 CUDA cores, 112 Tensor cores, it has a boost clock of 1.78 GHz, 12 GB of memory and a power draw of just 170 W. The 3060 offers similar performance to the previous generation’s 2060 Super at an 18% MSRP discount. Given the widespread issues AMD users are facing with 5000 series GPUs (blue/black screens etc.), AMD’s 6000 series GPU’s will have to see substantial price cuts and a huge marketing effort in order to gain any traction. Meanwhile PC gamers can look forward to an unparalleled gaming experience in class leading titles such as Cyberpunk 2077. At ultra settings, with ray tracing enabled, Cyberpunk 2077 redefines the boundaries of immersive gaming. It makes GTA5 look like Tetris in comparison. The combination of RTX+DLSS delivers stunning graphics that are several tiers higher than both AMD's best discrete GPUs and the upcoming consoles. In terms of real world performance, Nvidia’s 3000 series has more or less put AMD’s Radeon group in checkmate. Nonetheless, AMD’s marketers are capable of delivering elaborate BS albeit whilst struggling to keep a straight face. Their marketing infrastructure outsold Intel in the CPU market despite a 15% performance deficit. Without an appropriate social media marketing strategy, Nvidia will probably lose considerable market share, for all the wrong reasons. ^{[Feb '21 GPUPro]}

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